Improving business performance through behavioural change

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What can be done to improve staff retention?

High staff turnover levels will be affecting your firm's financial performance.

With the keen interest companies have in cost reduction, it is often surprising how little attention is paid to the issue of staff turnover. And how accepting organisations can be of a cost that is frankly controllable.

Given the current vacancy and staff turnover levels in many organisations, staff retention really should be on the management agenda at all levels. If action is not planned, it has the potential to become an ever bigger issue.

Unless you do something positive about it now.

What is the Financial Impact?

We have developed a Financial Impact Model which enables our clients to assess the impact of losing and replacing staff on corporate profitability. This is most accurate when using specific company figures, but still gives useful input at a more generalised level.

Our work shows that the typical financial impact of losing and replacing individual members of staff is strikingly high, especially for those more highly paid, and therefore more critically important staff. But also the very staff who are most mobile and ambitious.

For example;

For those on a salary of £15,000, we measure the impact at £2,700 per person. For people earning £25,000 the impact is £6,000 each. At £50,000 it is £27,000.

Whilst the impact is over £60,000 per person for those earning £100,000.

You only need to lose a very few of these more highly paid staff members and it will eat heavily into your profitability!

Of course this is an oversimplification. Indeed, some level of staff turnover is both expected and required. But what level? What cost is acceptable? And, assuming that it is lower than the current level, what can be done to improve staff retention so that the optimum level is achieved?

How to mitigate the impact of staff attrition.

We recommend that managers;

1. Recognise that staff retention is a Big Issue.

This can be achieved by ensuring it is measured. And in sufficient detail across the various functions, roles and levels within your organisation. Put the business management spotlight on retention. Don't sideline it as an 'HR issue'. It isn't. It is an issue for general management as well as HR.

2. Calculate the financial implications.

They are likely to vary significantly between organisations and indeed between departments and teams e.g. the organisational and costs structure and profit drivers of a Call Centre will result in different loss and replace costs to those of a management consulting unit. Consider using a specialist to help you work through this.

3. Understand why people leave.

Survey after survey show similar results. People don't generally leave because of pay; in fact salary is generally considered less important than career progression, seeking new challenges and achieving greater recognition.

However by far and away the greatest factor leading to people leaving is the quality of the relationship between the leaver and their supervisor.

You may wish to explore the specific reasons that affect your organisation. If so, consider using exit surveys and structured interviews conducted by an independent organisation. And focus the questioning on why the leaver decided to start looking for a new role.

4. Establish a programme to improve staff engagement and enthusiasm.

These same surveys also point out the solution to improving retention rates. Provide your key staff with the means to continually improve the impact and contribution they make to your business and to their own personal development.

Help them to understand how they can have frequent Career Bests in their daily work. (and if you don't know what a career best is and how to ensure that people know how to create them, then we strongly suggest you contact us to find out more.)

Help them to understand how they can improve their performance over time, taking on greater challenges, building their capabilities and matching their skills and passions with their organisations needs.

Help them recognise that career development doesn't always mean a promotion into a more senior role. Rather it means moving through different stages of contribution, each one adding more value to themselves and to the business.

Build the coaching competencies of all your supervisory and managerial staff. Our research has shown just how important it is that supervisors and managers know how to enable high performance and commitment. Programmes such as those offered by New Frontiers are proven ways to achieve your objectives.

Consider discussing your issues and objectives with specialists like us. Too often people feel they struggle to put strategy into practice, when the tools and skills are available.

5. Set clear expectations.

Employers and employees have shared responsibilities for personal development. Be clear as to what they are and how they are agreed. Build this into your development management system and link it to your performance management process.

Communicate that you expect to develop your people and that your people are expected to develop your business.

6. Measure it.

Once you've built a programme, make sure that its impact and value is measured against costs and results. Above all measure all your supervisory staff on their ability to reduce staff turnover and to build teams of committed, effective, engaged and enthusiastic staff.

And if you would like to discuss any of these issues with a specialist, talk to us.

We are always happy to discuss your issues or to arrange for a FREE in-house workshop to help you explore the financial impact of staff retention on your business.
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