Improving business performance through behavioural change

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Sales Coaching

All sales professionals need training in the core skills of successful selling. But to be truly effective in today's hyper-competitive markets, they need more, much more. While training events are a good investment, equal thought has to be put into the long term learning and support mechanisms that reinforce their skills and create long-lasting behavioural change. Change based on an understanding of the advanced sales behaviours that really deliver outstanding results.

We specialise in helping sales professionals develop, practice and consolidate these key behaviours. We do much more than simply train people - we ensure sales professionals change their behaviours, becoming more effective, more engaged and more enthusiastic. We help them become trusted advisors to their clients.

And because we specialise in working with sales people, we know what makes them tick; what works and what doesn't. So our programmes are more successful - as measured by results.

If you want your sales professionals to contribute more, to be recognised as the drivers of business success in your firm - please contact us and find out more.

Our customisable programmes consist of four linked elements;

Goal Setting

We work with you to define the end result you need. Typically through a workshop with you and your senior managers, exploring the outcomes, desired skills and competencies, barriers and personalities involved.

Needs Analysis

A series of structured interviews with each participant using the output from the goal setting workshop to establish the gap between the current set of interpersonal competences and the desired set. The output is a fully costed, resourced and time tabled sales coaching project plan.

Coaching Programme

Programmes involve some or all of the following; psychometric assessments, work-based projects focused on achieving real change, sales coaching sessions, development logs, reading and reflection. We achieve the change needed by helping sales professionals understand themselves more.

Measurement

Measuring the impact and results of our work is central to all our work. We apply 360 feedback at both the beginning and end of each project to identify and measure the extent to which advanced sales behaviours have developed and changed. We include regular formal and informal feedback from participants, their supervisors and other stakeholders. And we use this feedback to inform and if necessary change the programme to fit.

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