Why sales coaching and not sales training?
Actually its not an either/or. Sales coaching starts where sales training stops. It builds on the skills developed through training courses and helps embed them into daily actions.
Because good sales coaching builds on your existing investment in sales training and then takes your sales professionals further.
When the problem is behaviour change, attitude or motivation.
Our sales coaching programmes change behaviours, attitudes and motivation. They ensure that key sales professionals develop what it takes to be trusted and valued by the key decision makers in your client companies.
When you need to build long-term relationships.
Our sales coaching programmes focus on the special skills required to build long-term trusted advisor relationships with key individuals in organisations. Skills you just can't learn through training and which include;
- problem framing and re-framing
- challenging whilst being respectful of your client's situation
- influencing client systems to be open to change
- creating bespoke solutions and gaining internal buy-in
- personal awareness and understanding
A fourfold improvement.
Coaching combined with training delivers a fourfold improvement in results compared with training alone says a report from the Sales Executive Council. The CIPD in a recent study also demonstrates that coaching works.
To find out more, please contact us.